Verbier Festival appoints media-savvy co-CEO

A photo of Hervé Boissière, co-CEO of the Verbier Festival.

Switzerland’s Verbier Festival Foundation appointed Hervé Boissière, founder and managing director of the medici.tv classical streaming platform, as the festival’s co-CEO alongside Martin T:son Engstroem. The move emphasizes Boissière’s extensive experience in media, technology, and entrepreneurship.

Why it matters:

  • Continuity and Growth: Boissière’s appointment brings continuity to the Verbier Festival as he has been closely involved since 2007, while his entrepreneurial experience promises growth and innovation for future projects, ensuring the festival’s continued success.
  • Strategic Leadership for Long-Term Sustainability: Boissière’s entrepreneurial background and ties to the Verbier community position him well to contribute to the festival’s long-term sustainability, particularly in the upcoming construction of a cultural center, demonstrating a strategic approach to organizational development.
  • Recognition of Contributions and Transition: The farewell to Câline Yamakawa, the outgoing COO, acknowledges her significant contributions to the festival’s success over 18 years, highlighting the importance of her operational management and community engagement efforts while facilitating a smooth transition in leadership.

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